Directory standards
Publication is a useful starting point, not a guarantee of service quality, safety, suitability or an endorsement.
Why we review providers
Submissions do not publish automatically. We review available public and submitted information for directory fit, consistency and applicable qualifications before making a publication decision.
Potentially appropriate services include home care, senior housing, respite care, senior transportation, aging-in-place remodeling, caregiver support, elder law and senior-specific benefits. A generic realtor, contractor, insurance salesperson or unrelated local business does not qualify without a meaningful senior-focused service.
What we look at
The evidence needed depends on the service. Small residential care homes and other senior-focused providers may qualify without the same online footprint as a large organization.
A business or service must have a meaningful connection to aging, caregiving, accessibility, senior independence, housing, health or another clearly senior-specific need. A business does not qualify simply because seniors can be customers.
Businesses must be placed in categories supported by their actual services. We may adjust submitted categories or remove unsupported claims so families only see services we can reasonably support with available information.
We may review the business name, website, phone, address or service area, public business records, whether information is consistent, and whether the business appears active. A website is not required when other reliable evidence establishes legitimacy.
Requirements vary by category. When a service requires a license or credential, we may confirm current status through the appropriate authority or request documentation. This can include home care, residential care, contractor, professional or real estate licensing.
We review available public reputation signals, which may include rating quality, review volume, recency, consistency, and unresolved trust concerns. Reviews are not the only factor, but newer businesses may not yet have enough established public reputation to qualify. Licensing and legitimacy alone do not always replace an established public reputation history.
A functioning website, accurate contact details, consistent business information, a current business profile and clear service information can support review. A weak or missing website does not automatically disqualify an otherwise legitimate senior-focused provider.
We distinguish between located in a city, serving a city, nearby, regional, countywide and virtual. We try to describe geography honestly so families can distinguish businesses physically located nearby from organizations that serve the area from elsewhere.
Publication may be delayed or declined when required licenses appear inactive or missing, business identity is inconsistent, service claims are misleading, important information cannot be verified, category fit is inappropriate, or serious public trust concerns remain unresolved.
Review outcomes
The listing meets current directory requirements and may be published.
We need clarification or documentation, such as license, credential, service-area, business identity or category information.
The listing does not currently meet one or more directory requirements. A business may be reconsidered later if circumstances change.
Clear, separate statuses
Publication, ownership, additional verification and paid promotion are separate decisions.
The provider has met current directory publication requirements. Listed does not mean endorsed.
An authorized representative has claimed control of the listing. Claimed does not mean Verified.
Senior Support Finder will complete an additional process for key business information and applicable credentials. Verification does not guarantee service quality or constitute an endorsement.
Featured or Sponsored status will identify paid advertising. It will not determine eligibility, mean endorsed or verified, or improve organic directory or Senior Support Guide placement.
Standards before payment
Businesses cannot pay to bypass directory standards.
Paid promotional placement is separate from organic directory results.
Organic results use relevance such as service or category match, user intent, geography and documented service information.
Payment, membership plan, claimed status, Featured status, popularity and click history do not improve organic ranking. We do not publish proprietary scoring weights.
Our upcoming Senior Support Guide uses need, service relevance, eligibility and geography to identify appropriate local options.
Paid status does not improve a provider's organic Guide placement.
Information, availability and service details can change. Ask questions, confirm current licenses or credentials when appropriate, and independently decide whether a provider fits your situation.
Browse the DirectoryProviders can notify us when information changes. Listings may be updated, re-reviewed, corrected or unpublished when important facts materially change.
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Search first to avoid a duplicate. If your business is not listed, submit a free listing for review.
